Friday, June 15, 2012

How to Write a Bio That Sizzles

Wow, it's been a crazy week packed with deadlines. I just turned in an article that included bios of the lovely editors I interviewed. I jazzed up their bios as I realized that they didn't give themselves enough credit. They both loved the extra OOMPH I added to their bios.

As we approach the long days of summer, it might be a good time to crank the AC, and sit down and revise your bio. As you read through your bio, ask yourself the following questions:

1. Does your bio reflect your true personality and brand?

2. Is your bio basically a regurgitation of your resume? 

3. Is it creative and makes people want to learn MORE about you?

4. Does your bio read like boring corporate-speak? 

5. Would you hire or interview yourself after reading your bio? 

Ask a colleague or friend to review your bio, or hire a copywriter or editor to spruce up your bio. A bio is a highly effective marketing tool that gives people an authentic glimpse behind the curtain. 

For more ideas, check out my branding/storytelling tips!


  1. And this editor sure appreciates it! I took what you sent me, added a few bits here and there, and then posted it to my website and blog - I loved it that much. I realized I was not giving myself enough "credits." I have worked hard getting to this place, so why not crow about!

  2. You're welcome, Karen! I am glad you liked it. And yes, you deserve to show off your accomplishments. A well-crafted bio that tells your real, authentic story is a key marketing tool - especially on your website.

  3. Why is it so hard to carve out the time to do these things for ourselves. I'm going to take a stab at it, but don't be surprised if I don't yell for help :-)

    By the way, is there a way to subscribe to your blog via email instead of RSS?

  4. Hi Elizabeth, if you have any questions please let me know. Also, there is an email subscribe button at the top of the blog. Thanks for stopping by and reading my blog!


Therese Pope, Copywriter/Content Developer & Digital Buzz-icist

Content Writing & Marketing Tips ** Online Buzz Branding

** Digital & Social Media Strategies