Friday, May 2, 2014

Spruce Up Your Brand: Why It's Time to Change Your Office Design & Decor

My mom and I went for much-needed pedicures this week. She told me that the nail salon we frequent completely changed their decor and theme of the salon. I was looking forward to checking out their renovation!

The change was night and day. They went with a relaxing beach/Hawaii theme and it looked amazing. I felt like I was really in a spa instead of a stinky, chemical-smelling run-of-the mill nail joint. Their pedicure chairs are really comfy (love the chair massage!), and the colors and design are very soothing and relaxing. I felt like I went on a short mini-spa-cation. The salon didn't have any personality before but after this updated design renovation, it really boosted their salon's brand and look (complete with new signage).

I work from home so when I have meetings with clients, I usually go to their office or meet them for lunch or coffee. However, if you do have an office space, look around your surroundings right now.

What does your decor and design say about your brand? Is it warm and inviting for your clients and employees? Does it truly reflect your brand's personality?

You don't have to spend thousands of dollars on a brand new office renovation but even a fresh coat of paint could do wonders for the look and feel of your work/office space. If you meet with clients on a regular basis and your office is blah and uninviting, you are sending the completely wrong impression to clients. You want to provide a comfortable space for your clients and your employees. Also, if you and your employees feel comfortable working in a warm, spacious office, I have a strong feeling that your productivity will probably increase!

Check out these additional business/office design tips:

Therese Pope, Copywriter/Content Developer & Digital Buzz-icist

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