Friday, February 4, 2011

How to Syndicate Your Blog with Social Media Tools


You just spent hours re-designing your blog. You wrote one of your best posts to date – but that’s it. You didn’t do anything else with your blog. No one on the Internet will know your blog exists unless you actually promote it. What’s the point of having a blog if it floats around in the cyber ethers?

With the many social media plug-ins out there, it is very easy to syndicate your blog – an efficient and cost-effective way to market your blog. I’ve discussed the power of social media automation in my past series, How to Automate Social Media Posts in 5 Easy Steps – and automation also applies to your blog. Why make more work for yourself?

Use these social media tools and your blog will take off in no time:

HootSuite is a web-based social networking application that lets you bring together content from various online sources. Access and manage your Facebook, Twitter, LinkedIn and many other accounts all in one location. You then have the option of manually updating them all, or setting up an auto-update for your social sites.

RSS Graffitiis the easiest way to update your Facebook page. It takes your blog post title, a small sample, and an image from the post and updates your status.

TwitterFeed is one of the most effective way to syndicate your blog. It can update Twitter and Facebook (among a few other social networking sites) and integrates hash tags, keywords and URL shortening services.

Keep in mind that while these are helpful tools for auto-syndication, it is not a good idea to solely rely on them to market your blog. Automated updates, coupled with personalized updates and comments (mention your posts on other blogs, forums, LinkedIn, etc.), are effective channels to create buzz around your blog. Remember to create impactful content that keeps readers coming back for more!  

What other social media tools do you use to market your blog? Please comment/share! 

No comments:

Post a Comment

Therese Pope, Copywriter/Content Developer & Digital Buzz-icist

Content Writing & Marketing Tips ** Online Buzz Branding

** Digital & Social Media Strategies