I stumbled upon an excellent blog post by Aaron Levie, CEO and co-founder of Box. Levie touches upon how companies are moving away from complexity. How can you simplify your business and how does complexity affect your company's overall success?
"The only companies or products that will succeed now are the ones offering the lowest possible level of complexity for the maximum amount of value."This point in particular caught my attention - so true!
"If you're making the customer do any extra amount of work, no matter what industry you call home, you're now a target for disruption."I like his idea of "reducing the clutter". Get rid of unnecessary steps in your business and keep it simple. It's all about getting back to basics. Levie lists tips to minimize complexity, especially when it comes to technology (See #6 in his post). #2 is my favorite -- don't overwhelm your customers and clients by offering too much. Fewer choices can be far more effective.
Have you simplified your business lately? What steps have you taken or plan to take?