Monday, March 5, 2012

Limbaugh's PR Backlash: Advertisers Take a Hike

I think Rush Limbaugh needs a reputation management/PR refresher: "if you don't have anything nice to say, then don't say anything at all."

If you haven't caught up with recent news, shock-jock Rush Limbaugh publicly slammed a female law student and called her derogatory names. This doesn't come as shocking news to me as Limbaugh's hands have been slapped in the past for his negative, degrading comments, especially towards women.

As a result, seven advertisers pulled ads from Limbaugh's radio show (despite Limbaugh's public apology). I applaud these advertisers for taking a stand and not tolerating this hateful vitriol that Limbaugh spewed. Limbaugh is the last person to be pointing fingers and name-calling.

There is NO excuse for Limbaugh publicly defaming this young woman - it was beyond unprofessional and juvenile. Everyone has a right to their opinion, but not at the expense of slamming another person's character and reputation. Obviously, he couldn't get out of hot water this time and his apology didn't cut it with his advertisers. I hope he learned his lesson -- we can only hope.
Emboldened by Rush Limbaugh’s public apology over the weekend to a law school student whom he had called a “slut” and a “prostitute,” critics of the radio talk show host are intensifying their online campaign against his advertisers. The apology, they said, was a signal that the campaign was working. On Sunday, a seventh company, ProFlowers, said that it was suspending all of its advertising on “The Rush Limbaugh Show” despite his apologetic statement a day earlier... (Source: The New York Times)

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Therese Pope, Copywriter/Content Developer & Digital Buzz-icist

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