I'm lucky to work with amazing clients and have returned to my roots of book marketing/publicity in the past few months. I worked for an independent publisher in northern California, and also worked for Barnes & Noble and promoted authors and planned in-store book signings and events.
Instead of rambling on and on about why self-published authors need to market, I went straight to my self-publishing sources -- my clients, Randy Mitchell and Susan Malone.
I asked inspirational writer Randy Mitchell his insight into book marketing. Randy recently self-published and launched his social media marketing campaign for his first inspirational novel, Sons In the Clouds.
I also picked Susan Malone's brain. Susan is a long-time developmental book editor and owns Malone Editorial Services. Susan offers in-depth developmental book editing for fiction and nonfiction writers and publishers. Her clients' books (35 books and counting!) have been sold to traditional publishers.
Susan, why do you think self-published authors are fearful of marketing their books? It seems authors lose momentum after they write and self-publish their books. As a result, their marketing falls to the wayside -- why do you think this happens?
I then talked with Randy about his self-publishing journey. I'm really proud of Randy as his inspirational fiction novel, Sons In the Clouds, was nominated for a Global E-book award for Best Visionary/Inspirational fiction.
He's done a fantastic job of marketing his book, and has created a dynamic online presence in just a few months! Randy is proof that,with hard work and professional marketing guidance, it's possible to achieve book marketign success.
Randy, what "in-the-trenches" advice would you give to self-published authors?
What have you learned about book marketing in the past few months? What helpful tips do you want to pass along to self-published authors who are hesitant to market their books?
When you self-publish you are on your own. But having a terrific editor is a must, as well as having a marketing professional (such as yourself) to help you. I can understand why authors would be anxious about diving in, but sometimes I think writing a book is only half the battle, and like it or not, it's a business.
If a writer quits after being rejected by the traditional houses, he'll fade into the landscape. Self-publishing gives you a fighting chance, and recently more and more published authors are going ahead and just ditching the old ways because of better royalties and more control over their work.
My best advice? J
Great tips and advice, Randy and Susan!
Stay tuned - I will offer more helpful marketing tips for self-published authors in the upcoming weeks!