I was featured as Tip #26 in Carol Roth's blog, 60 + Tips for Using Facebook in Business. I share why it's important for authors and speakers to included a professional photo on their Facebook page.
There are great Facebook tips on Carol's blog, so please check out the other 59 tips from business professionals. A big thanks to Carol Roth for including my tip in her article.
Additional tips when using Facebook Pages for business:
- Not ALL businesses or industries are a suitable match for Facebook. Facebook is primarily B2C (business to consumer), so Facebook may not be a suitable social media platform for B2B companies. Research your target markets before you jump on the Facebook Page bandwagon.
- Remember that one size does NOT fit all when it comes to social media -- social media is merely a marketing tool and Facebook is not the end-all, be-all to social media. Join professional networking sites such LinkedIn. I've landed fantastic clients through LinkedIn.
How do you use Facebook to promote and market your company/business?