There is an app for everything you could possibly think of and then some -- from the business-savvy to the ridiculous. You only have to look at the "Angry Birds" app craze and see the power behind word-of-mouth marketing.
Media Daily News reports that "from a study of more the 1,300 mobile app users, MTV Networks says 73% of consumers find apps from personal recommendations, reviews, and use. It breaks down this way: 53% from personal recommendations; 52% from user reviews; and 42% from seeing a friend use a particular app."
I've been known to check out the popular, fun apps, and I like to keep up-to-date on the latest apps. What does the average consumer look for in an app?
"Some 75% of consumers said it's important that an app is "entertaining or fun to use," while 62% said it's important that an app "feels good" in terms of its touchscreen feel." (Source: Media Daily News)
The U.S. isn't the only country to go crazy over smartphone apps. According to Flurry's analytics, the U.K. is taking the market by storm:
"The UK leads in penetration with a whopping 33% of its population using apps on smartphones per month. France places second with a sizable 20%, next followed by Germany, Spain and Italy coming in with 14%, 9% and 10%, respectively."
Whether you're a fan of the Angry Birds app or not, viral apps won't be going away anytime soon.