Ryan Chambers, principal of Adapt Marketing & Design and co-founder of Social Wifi, explains how their hot spot technology helps hospitality businesses market smarter and faster to customers.
How will put hospitality-based and service-based industries on the map?
Social Wifi® will be one of the most cost-effective tools businesses will have. What's really going to expose their brand is simply their customers who access the Wi-Fi hotspot. Within seconds of hopping on the hotspot - whether by mobile device, laptop or iPad - the customer is exposed to the client's social media hubs, specials, incentives, mobile campaign and is seamlessly transitioned into the opt-in email invitation.
For any business owner, CMO or marketing manager, all this data that is provided freely by their customers is worth its weight in gold! We can even segment all the way from zip codes to date of birth! So that's just the first part of how our hospitality clients win.
Then, from your hotspot, customers begin to engage your brand again OR for the first time! Customers spread this viral buzz to their friends and fans, watch in interactive videos, and check out the latest deals and specials all from your digital playing field.
How does Social Wifi® alleviate their fears and worries?
First, to the person who doesn't want people camping out, we let them know that the nature of his concept or business is what's going to create campers.
If your average menu item is at or over $8 - or your average ticket is over $11 - then you're least likely to have groups of people stay there for hours at a time - simply because it's too pricey to eat and surf for extended periods. The other way of looking at this is, if some patrons do stay at your establishment for 2.5 hours, then this gives your servers an opportunity to sell more, as well as managers to at least say hello to their customers!
For the person who thinks their customers don't use or need Wi-Fi, that translates to the business operator not knowing that people are connected to the web via their mobile devices – which are used now more than ever. These operators are also unaware of location-based advertising and its huge success.
Research shows that in August 2010 over 55 percent of hospitality locations are now offering free Wi-Fi. By December 2010, we anticipate that will be over 60 percent. The data also showed that 40 percent of women and 47 percent of men are more likely to engage brands that have content relevant to their current location.
Basically, the business is out of touch and sometimes it’s a matter of enlightening them. In other cases, you just have to thank them for their time and move on! You can't force someone to care. For corporate concerns, since the only thing needs is an internet connection, it will not interfere with any business