Ryan concludes our interview by sharing how Social Wifi® is destined to make a positive impact on the future of Wi-Fi technology.
What makes your product better and more innovative than your competitors' products?
We are giving restaurateurs, hoteliers and other service-based companies a tool that adds tremendous value in enhancing their social media presence, email marketing reach, loyalty initiatives and customer engagement - for pennies on the dollar!
Currently, millions of hospitality and service-based businesses are providing Wi-Fi to their guests in ways that can do irreparable damage to their businesses. It's now established that providing a Wi-Fi hotspot is simply the cost of doing business, but providing Wi-Fi in and of itself means very little in terms of return for their business: it's like having a family of five and using a bicycle as your means of transportation - just doesn't make sense!
We customize the platform based on each client's brand. We fully manage the system, provide 24x7 monitoring, security, and it does not interface with their existing systems, such as their POS, PMS, etc. This means the client has a marketing, social media, loyalty promotion engine all built into their Wi-Fi and they don't have to touch it nor worry about it.
Do you think other industries, outside of hospitality and service-based, will follow suit in the next few years?
It only makes sense for them to follow suit. If you can have a tool that is: customized to your business, doesn't have to be managed by your staff, improves your branding, adds sales and promotional channels, is highly secure and doesn't impede daily operations - all without you lifting a finger - wouldn't you use it?
How do you foresee your product impacting the hi-tech/Wi-Fi technology industry in general?
Don't we all hope that we invented the next Facebook, Twitter, or Google for that matter? Who knows what the future brings?
What we do know, is that businesses are in a position to reap and continue to see long-term success by integrating one small, discreet tool (Social Wifi®) that gives customers what they want and the business more than they could ever hope for in less than 30 seconds! I also know that by focusing on our clients' success, Social Wifi® will see similar success as well.