Friday, November 5, 2010

Move over Wolf Blitzer - SF Columnist Mark Morford Goes Insanely Viral with Post-Elections' Article

The elections are over but there's a BIG stir happening in California post-elections. My favorite SF Gate columnist, Mark Morford, is a classic example of viral marketing gone crazy - but in a good way!

Whether you agree with his politics or not, the fact that his Letter to a Whiny Young Democrat has caught the viral marketing storm since Nov. 3 is phenomenal. Social media marketers could take a page from his Facebook whirlwind. It's a big love fest with excerpts of  his 'hate mail' thrown in for good measure.  The emails are riddled with typos and horrific grammar which makes for a good laugh to kick off the weekend.

So why has his article become a huge smash in only a few days? Mark's followers are going nuts and retweeting his column like crazy - even Roger Ebert tweeted him!

Not only is Mark a pithy 'in-your-face' writer, but he's a smart e-marketer who is hitting upon a very timely, controversial subject that affects us - whether we want to admit it or not. Not to mention his timing was impeccable - his column was posted the day after the elections hailstorm.

He is stepping into the minds of the politically-socially aware and writing about all the things we're thinking (or maybe not thinking) - and his fans are cheering him on from the wings!
His politics aren't everyone's cup of tea but you can't fault him for his savvy social media marketing skills. Mark's got it going on - a great example of social media marketing that is literally ON FIRE!

Congrats Mark!

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Therese Pope, Copywriter/Content Developer & Digital Buzz-icist

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