Friday, November 12, 2010

Does Your Social Media Make the Grade? How to Measure Your OnlinePresence

You post on a daily basis, blog your heart out, and are right on target with your social media. However, have you measured your results lately? Is your social media campaign really working for you?
How does your social media presence measure up to other users out there? The following "grading" apps allow you to check-in with your social media. How well does your company come across to the public? How you could improve your key message points via social media?  These tools are an effective way to gauge your online presence - what's working and what areas could stand improvement.
According to Twitter Grader, I scored 93 out of 100 on my Twitter profile - not too shabby. I must be doing something right with my tweets. Another quirky Twitter app is TweetValue. My profile rounded out to be a whopping $503. Google ranks at the top of their stats at over $166 million - go figure.
For Facebook users, check out Facebook Grader. Facebook Grader takes into consideration a little bit of everything. If you don't fill out your profile accurately or don't have a lot of Friends on your list, points are docked.
For publicists and marketers (or anyone who wants to check the relevancy/accuracy of their press releases), add Press Release Grader to your marketing tools. The grader searches for how well keywords are optimized, language and content, inclusion of links, etc. For copywriters such as myself, it's a handy tool to have in their back cyber pockets.
Other helpful tools for website and blog analysis are Website Grader and Blog Grader.  If you don't have time, you can check out all your accounts at once - Social Grader hits the big ones (Twitter, Facebook and LinkedIn).
The apps mentioned above are FREE and easy to use. Most of these apps (excluding TweetValue) are created by Hubspot, an excellent resource for social media tools and information and one of many favorites on my bookmark list.

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Therese Pope, Copywriter/Content Developer & Digital Buzz-icist

Content Writing & Marketing Tips ** Online Buzz Branding

** Digital & Social Media Strategies