Build Links With Well-Researched, Longer Articles
Kiss short articles good-bye in 2013. Target audiences want meatier articles with real substance. According to SEOmoz, longer and more in-depth articles are where it's at when it comes to quality content. This helps improve conversions and builds your brand authority. Target markets tend to engage and interact more with longer, well-researched articles.
Hire a Professional Writer
If you are going to play the digital media game this year, then it's time to think quality and not quantity. Hire a professional writer to write your content. Time is money so investing in quality writers might be the best return on your investment. Don't just take my word for it. According to an article on SearchEngineWatch.com, one of the top trends shaping SEO in 2013 is a demand for businesses to hire "good writers who know their stuff." Professional writing equals quality content.
Beware of Content Scammers
Don't hire cheap, outsourced writers from content mill companies who churn out poorly written content. If it sounds too good to be true, then it's probably a scam. You might think you're saving a few bucks with those $5 articles, but they will hurt your SEO and your brand in the end. Many of these companies are out to make a quick buck and they don't hire professional, vetted writers. They are clueless when it come to research and re-purpose (or plagiarize) content. These supposed "unique" articles are usually stuffed with keywords and riddled with typos. Ask for writing samples, references, and credentials before hiring ANY writer (especially online).
Remember it's your reputation on the line and your content should always accurately and honestly reflect your company brand. For more content tips, check out this article - how to protect your brand with ethical content marketing.