Happy New Year! This week has been busy for me as I launch into the new year. I'm on a mission this year to include informative content provided by value-added bloggers and marketers. Once again, I share my favorite topic: online reputation management.
The following free white paper 5 Ways to Reduce Negative Complaints on Social Media & Review Sites by Ryan Chambers, principal/owner of Adapt Marketing & Design, tackles why companies need to stay on top of their online reputation.
According to PowerReviews.com, 92% of internet users read review sites and 89% of people say that reviews influence their spending decision.
Company policies are often overlooked and this white paper shows why customer service and HR policies are important. Who can afford to have disgruntled former employees write nasty-grams on their company's social media?
Ryan Chambers, principal of Adapt Marketing & Design, points out that social media marketing goes beyond just blasting out a few tweets.
It's all about engagement, and you need to talk ABOVE the social media noise. "While you can't please everybody, you should try your best!" says Chambers.
It's more important than ever to stay on top of your online reputation management in 2012 - check out Adapt's white paper for more helpful social media tips!