Social media isn’t just about tweeting what you had for dinner last night, or playing Farmville on Facebook. Social networking sites allow you to form and join “virtual” communities without having to leave the comfort of your home or office. And once you join, it’s where you can go to quickly and effectively deliver your marketing message to large groups of people across the world.
If you really want to dial into your target markets, search for lesser known niche social media sites – there’s something for everyone in the World Wide “Wacky” Web.
Take a look at what rapper Snoop Dogg has recently been up to with social media. He recently teamed up with Norton (anti-virus software) to spread awareness about cybercrime. His campaign is entirely virtual, with a majority of traffic being brought in through social media sites. Way to go Snoop – that’s how you take a bite out of virtual crime!
There are communities for every niche and group imaginable, and not just the big players such as Facebook and Twitter. For example, if you run a barbershop then a site for mustache enthusiasts would be right up your alley
The following unusual niche sites think “outside the social media box” – so don’t be afraid to delve into the wackier, lesser known side of niche social media:
Stache Passions is a site devoted to mustache wearers and admirers. It also a great source for mustached individuals to meet, if that’s the kind of thing you’re looking for.
If you belong to the baby boomer generation (or that is your target audience), then you should definitely look into Eons – the online community for baby boomers.
Do you like to sing offbeat and out of key but aren’t a fan of big crowds (and/or own a karaoke bar)? Then Red Karaoke is the spot for you. It’s an online community for karaoke fans. You can record your renditions of songs and post them on the site, and wait for the accolades to roll in – or maybe not!
And finally, if you like…well, ANY and EVERY thing else, then ncludr is where you belong. They say it best, “it’s a social network where everyone and everything is your friend.”
These are just a few of the sites on the wackier side of social media. Don’t be fooled by their unusual angles though. Each of these sites (and MANY more) - if used properly - can play a key role in your niche social media strategy.
These smaller, lesser known sites are the best channels to get your brand into the minds of consumers. And by visiting and joining niche social media sites, you can effectively target your marketing efforts to smaller, less competitive markets – which equals networking with prospects that you might have overlooked otherwise.