Thursday, December 16, 2010

Are You LinkedIn for the New Year?

My motto for the New Year is "out with the old and in with the NEW!" I've been working on my business plan and marketing goals for 2011. Guess what's at the top of my social media marketing list? That's right - LinkedIn.

Is LinkedIn at the top of YOUR list for 2011? I am guessing that some of you used these excuses when it came to WHY you didn't use LinkedIn this year: 

  • "Yeah well, I signed up for LinkedIn but I have no idea how to use it."
  • "Why do people keep asking me to join LinkedIn? I don't know them!"
  • "I don't have time to chat with other business people!" 

Excuses, excuses! It's time to throw out your old thinking when it comes to LinkedIn, and dial into a new approach to LinkedIn this year.

Modello Media, Inc. CEO Victoria Ipri gives us all the HELP we need with LinkedIn this year. She recently launched her savvy, easy-to-read  LinkedIn for the Clueless book just in time for 2011. Her book also makes a great last-minute holiday gift for those on your list who need an extra social media push!

"LinkedIn For the Clueless demystifies LinkedIn, breaking down and making sense of the reasons why you should care, and exactly which features to concentrate on to get the best results for your efforts," Victoria shares. 

Victoria was kind enough to share a sneak preview from her book. I recently picked up LinkedIn for the Clueless and loved it.  It's perfect for both newbies and seasoned social media pros. Her book offers great insight and tips on how to successfully navigate the LinkedIn waters! 

"Marketing is storytelling, and nowhere can you enjoy the opportunity to tell your story more effectively than with social media marketing. Companies who have built great communities online -- Starbucks on Facebook, Zappos on Twitter, Graco on Flickr, The Personal Branding Network on LinkedIn, and Dell everywhere -- have figured out:

Who they are (in terms of public perception)

How to capture market attention

Why consumers should invest in the company story

What’s your company story? What do you believe in? With what traits do you want your audience to associate you? No doubt, you’ve got a story to tell. Spend some time thinking deeply about it. Your story anchors your entire marketing effort."


Are you LinkedIn for the New Year? Click here  to find out more information about LinkedIn For the Clueless. 

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Therese Pope, Copywriter/Content Developer & Digital Buzz-icist

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