Ask yourself the following questions and jot down your answers.
- WHAT (services, products, etc.) exactly do you offer your clients/customers and patients?
- HOW do you help your clients?
- WHAT "feeling" or energy do you want associated with your business?
- Do you have a vision or mission statement associated with your business?
- If not, think about your long range vision behind your business. WHY did you create your business?
- How do you want people to feel, think, act/react when they use your products or services?
- Listen to your gut instinct. Is there a component of your business that just feels "off"? How could you change/improve so that energy feels good again?