Sunday, October 18, 2009

Heartfelt Branding - The Power Behind Your Marketing Message

It's important to promote a positive identity associated with your branding. You offer unique services and products that no one else offers. If you feel your marketing/branding message is stale and doesn't resonate with the vision behind your business, it's time to re-evaluate the "energy" and purpose behind your business.

Ask yourself the following questions and jot down your answers.

  • WHAT (services, products, etc.) exactly do you offer your clients/customers and patients?
  • HOW do you help your clients?
  • WHAT "feeling" or energy do you want associated with your business?
  • Do you have a vision or mission statement associated with your business?
  • If not, think about your long range vision behind your business. WHY did you create your business?
  • How do you want people to feel, think, act/react when they use your products or services?
  • Listen to your gut instinct. Is there a component of your business that just feels "off"? How could you change/improve so that energy feels good again?
Your business marketing message needs to resonate with your heart and soul. There was a reason why you created your business - maybe it was to increase your income, but I have a feeling the reason was deeper than just monetary security. Businesses who specialize in helping people feel better about themselves aren't doing it for just the glory of the business - they truly care. Your marketing message needs to resonate that as well - that you truly care.

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Therese Pope, Copywriter/Content Developer & Digital Buzz-icist

Content Writing & Marketing Tips ** Online Buzz Branding

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