If you feel like your messaging is getting lost and you are losing your audience as a result, it may be time to refine your message and keep it simple (the K.I.S.S. school of thought). You don't have a lot of time to make a good first impression so here are a few tips to help you cut out through the "blab" and stay on track with your messaging. Marketing and public relations isn't about who can be as grandiose as possible with their message. Sometimes simplicity can be just as powerful.
- When writing a press release or blog post, don't cram every bit of information you possibly can into one page. Target your message and keep it news-worthy and pertinent. How will your audience benefit from the information you share with them? Just share the key points to get your point across.
- Say it with video or audio - the medium is your message. You don't always have to "write" your message. Use visual mediums to get your point across. You only have to look at the popularity of YouTube to know that video marketing can pack a walloping punch. Video is a very powerful way to send a message so look into shooting a short video to share your message - keep the video length around two minutes.
- Scale back complex, confusing, and abstract ideas. Jargon can easily overwhelm your audience so remember to explain and present complicated ideas in simple, easy-to-understand language.
Take a page from the Bard: "Brevity is the soul of wit." If you want to be an effective communicator, it's sometimes important to use less words in order to say more. While there is some "blab" that is important, blabbing for ten pages isn't always an effective way to get your point across to your audience.