Wednesday, October 31, 2012

When the Going Gets Tough, New York Entrepreneurs Get Going

New York is one of my all time favorite cities and have spent quite a bit of time in Manhattan enjoying the sights, sounds, restaurants, and oh yes, the shopping! I have fond and special memories of the "city that never sleeps", and it wrenched my heart to see pictures of the damage that was left in Sandy's wake.

However, New Yorkers are tough and resilient. It's heartwarming to read the positive, uplifting stories about how New York businesses and entrepreneurs are coming together to support each other after Hurricane Sandy. I loved the story about a lower Manhattan bagel shop owner who personally picked up her employees and brought them to work. Now that's a caring and dedicated boss!

Seth Godin, one of my favorite marketers, shared an inspiring post this morning on his blog:

"There's never been a better opportunity to step up and make an impact, while we've got the chance. This generation, this decade, right now, there are more opportunities to connect and do art than ever before. Maybe even today.

It's pretty easy to decide to roll with the punches, to look at the enormity of natural disaster and choose to hunker down and do less. It's more important than ever, I think, to persist and make a dent in the universe instead."

Sending positive, healing thoughts to all those who suffered damage and loss, especially small business owners. My heart goes out to you all on the East Coast!

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Therese Pope, Copywriter/Content Developer & Digital Buzz-icist

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