Wednesday, March 10, 2010

Why Tweeters Turn into Social Media Slackers

So you've Tweeted. You don't even know what the fuss was about - you weren't THAT impressed. That initial tweet was two months ago.  You have now lost interest in that new-fangled social media platform called Twitter.

I know what you're going to say. I can just see the excuses forming on your lips:

  •  Twitter is too confusing!
  • How do I even set up my profile?
  • I don't have enough time to sip my coffee, let alone tweet!
  • I broke my finger and couldn't type...and the list goes on and on.

So why do tweeters turn into social media slackers, and how can you correct your slacker ways?

What's the biggest excuse? You just don't have the time, or that's what SoMe (social media) slackers report. 

IF you integrated social media strategies into your overall marketing plan, then you wouldn't find tweeting a waste of time. 

The REAL reason people stop tweeting is many of you find Twitter intimidating. Then you get frustrated and give up - not to mention, you don't take the time to learn HOW Twitter can benefit you. 

It's time to get back on the Twitter saddle and take a new approach to social media - no more SoMe slacking allowed. 

1. You only have to write 1 sentence (aka tweet) per day.  How difficult can that be? Wow them with your tweets - no one is interested in the sushi you had for dinner last night. 

2. Use your tweets to position yourself as an expert in your field and link back to your website, interesting blog posts or articles posted on other sites. Don't use bland language though: "Check out my article" isn't exciting!

3. Re-tweeting is perfectly acceptable - if you like Sally Smith's article about mutual funds, then by all means TWEET it (IF and ONLY IF it pertains to your marketing strategy and fellow followers would enjoy!)

4. Check out what your competitors are tweeting and one-up them. Don't be a copycat tweeter. No one likes a copycat - especially in social media. Be unique but don't be corny either.

5. The sacred rule of net-iquette (and I can't emphasize this enough!): if you  wouldn't want your mom to read your tweets then you should NOT post it.  Always remember to keep your tweets professional and G-rated. You'd be surprised what you can find out about people just by their tweets alone.  Who wants their reputation damaged as a result of one little tweet? 

So log into your Twitter account and stop being a social media slacker. It doesn't take that much time - look into automated apps that allow you to update all your social media accounts at once (i.e. Tweetdeck, etc.) You can also update Twitter when you're on-the-go - thanks to mobile apps.  Thank you, iPhone!

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Therese Pope, Copywriter/Content Developer & Digital Buzz-icist

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