Showing posts with label marketing tools. Show all posts
Showing posts with label marketing tools. Show all posts

Monday, November 15, 2010

The Danger of Information Overload in Business - Why It's Time to Turn Off & Tune In

Mondays are always a great day for  introspection, because I kick off each Monday morning with my Copywriters' Mastermind group. Today the subject of "information overload" was brought up as a group. We concluded that the internet opens up SO MUCH information right at our fingertips that we feel overwhelmed and it's just too much. There are business gurus to follow, articles to read and social networking groups to join!  Ughhh, stop the madness!

The conversation continued as I chatted with a friend I hadn't see online lately. He mentioned he just needed to slide off the 'online grid'  in order to get his business ducks in a row. I know that feeling all too well. Online insta-communication is great, but it can be a double-edged sword - enough to make anyone's head spin off into dizzying directions!

As business professionals, there are days when we really need to turn off our laptops and mobile devices for a few minutes each day. We experience information overload every second of the day, and our monkey mind spins out of control. 

Instead of cramming as much information as possible into your noggin, take the time to turn off in order to tune in. As "free love" as that sounds, it's a healthy approach to take when you feel overwhelmed and can't stuff another fact into your brain.

Between webinars and text messaging, technology makes it very easy for us to communicate and connect on a regular basis. Google's CEO, Eric Schmidt, reports, "Every two days now we create as much information as we did from the dawn of civilization up until 2003. That’s something like five exabytes of data." 

That's a LOT of information we're creating and taking into our poor grey matter. Before you spend your lunch hour consuming the online version of Wall Street Journal, think about turning off the technology and tune into yourself - yes, a novel concept. If you don't take the time for yourself, no one else is going to do it for you. 

1. Walk away from your desk or computer station. Turn off your cell phone and go outside - even if you only have five minutes to spare, take a deep breath and feel the fresh air filling your lungs. As silly as it sounds, people forget to breathe - a deep, slow inhalation not only relaxes the body, but it rids the lungs of toxins and refreshes the brain.

2. Listen to soothing music. Stash the cell phone in your drawer, sink back into a comfortable chair (whether at home or at the office). Don't do any work. Play soft, soothing music for at least five to ten minutes. Close your eyes and just listen.  Music has a calming effect on the parasympathetic nervous system, and soft music relaxes both mind and body.

3. If possible, don't answer work emails or text messages at home. If your job is an "around-the-clock" type position, that might not be possible. But if you can, check out of your office role and check-in at home. Start slowly. Set a timer and make a promise to yourself not to check your Blackberry or laptop for 30 minutes. Make it a priority to relax - play with your dog, hang out with your family or just sit quietly/mediate without being disturbed.

I'm just as busy as the next person, and I find myself caught in the trap of information overload as well. I practice yoga on a regular basis and my teacher said something very prophetic last week that stuck with me: "Yoga is a work-in NOT a work-out."

This statement could be applied to your daily professional grind when it comes to information. We spend so much time focusing on the external - meet that goal, read that article, write that speech...that we forgot about our internal selves. By just taking a  few "ME"  minutes, your energy increases and makes you more productive in the long run - and puts a smile on your face!

Instead of tuning in all the time, give yourself permission to tune out - you'll definitely feel better!

Monday, November 1, 2010

Enlightened Business Unite - Why It's Time to Shift Our Collective Awareness

I want to share my experiences with the amazing Enlightened Business TeleSummit which wrapped up last Friday afternoon.  I was both blown away and amazed by the truly inspirational speakers I heard throughout the week. A shout out to Lisa Nirell and her fantastic marketing presentation - I was one of the lucky few and won a copy of her book, Energize Growth NOW: The Marketing Guide to a Wealthy Company. Thanks Lisa!

As part of these fantastic and inspirational presentations, I met like-minded business professionals who on are a similar 'enlightened' path. I met wonderful business consultants and life coaches and as a result, we  formed Mastermind groups with each other. Our goal is to further our discussion and collaborations post-Summit. These break-out discussions allowed us to network and share our insight/feedback about speakers and topics - awesome collaboration and meeting of 'enlightened business' MINDS! 

I had the privilege of talking with Jose A. Munoz, Jr. from the Los Angeles area - always fun to meet a fellow Californian! Jose's vision resonates with me and wanted to pass along his insight and business wisdom - especially since we are both committed to helping small businesses achieve their goals in more 'enlightened ways.' The old paradigm of business has shifted. It's time to offer new ways of working together and sharing. It's all about more sustainable solutions - which is Jose's main focus. 

Jose works with people who are owners, managers, and key personnel within organizations with a desire to implement a positive change within small businesses. He is an accomplished and innovative leader with 15 years of solid and progressive experience within multi million-dollar organizations in multiple industries.

Jose holds a Bachelor of Science in Business and Master of Business Administration, with an emphasis in Leadership & Managing Organization Change from the Graziadio School of Business and Management at Pepperdine University. He has used his experience and knowledge to help people accomplish personal and business goals his entire career.

Please check out Jose's inspirational article, Love, Kindness & Compassion in Business  

Jose shares why it's time to 'lead with love' and 'collaborate with compassion." Words to live by as business professionals! Jose welcomes your comments and feedback - please stop by and say hi! 

 

 

 

Therese Pope, Copywriter/Content Developer & Digital Buzz-icist

Content Writing & Marketing Tips ** Online Buzz Branding

** Digital & Social Media Strategies