Showing posts with label apps. Show all posts
Showing posts with label apps. Show all posts

Thursday, April 7, 2011

Geolocation - How Safe Are We?

Geolocation is the hot new tech trend that's caused quite a stir this year, especially concerning privacy issues. After my last post about Creepy (the program that aggregates your social network information and gives its users your exact geolocation), I want to explore geolocation and safety concerns. 

Foursquare and other geolocation apps announce to the world that you just checked into your favorite restaurant or bar. As fun as they are (the grown-up techie version of Where's Waldo?), geolocation apps raise an unsettling question: what happens when you announce to the world that you're NOT home?  

One privacy advocacy group tackles this very issue. Please Rob Me  "raises awareness about over-sharing."  According to Please Rob Me, their goal is to raise awareness about how much information people share on geolocation apps such as Foursquare, Google Buzz, etc. 

Another word that's been passed back and forth concerning geolocation is "locational privacy." According to The Electronic Frontier Foundation, locational privacy is " the ability of an individual to move in public space with the expectation that under normal circumstances their location will not be systematically and secretly recorded for later use." 

Is our locational privacy in jeopardy? With the many third-party apps, software programs, etc. that pull our information from social networks and make it easily accessible for other people to know our whereabouts, how safe are we and how 'private' is our life? Will we resort to NOT sharing any information on our Facebook, Twitter and LinkedIn? That's not very likely, but it might make think us twice about the kind of information (especially our physical location) we share via social media. Just remember to be cautious and aware. 

 

Thursday, October 28, 2010

Savvy Social Media Apps for Newbie Social Networkers

This is one of the most comprehensive social media-specific blogs that review web applications, social networking tools, Twitter apps, etc. SocialWebtools- anything and everything you've ever wanted to know about social media tools is right at your cyber fingertips. After browsing this site, I realize I still have a LOT to learn about social media apps. However, this is a great place to start for newbies who don't know anything about social media tools or where to start.

Here are a few tips to consider when downloading social media apps.

  • Make sure you are actually going to USE the app and think about if the tools/apps will really save you time with your social media goals. 
  • Search online for more information about the apps to see if they are a good fit for you and your business.
  • Don't jump on the apps bandwagon. Just because everyone is downloading trendy apps to their iPhone doesn't mean it's the best tool to use for your business goals. 
  • Don't duplicate tools or apps - there are many apps that do the same exact thing so pick and choose accordingly.
  • You don't have to spend hundreds on apps - there are plenty of free apps online so don't think you have to spend a ton of money for useful apps.
  • Be careful when downloading web tools from sites - only download from trusted sites such as CNET (this site  has helpful software and apps reviews). 

Therese Pope, Copywriter/Content Developer & Digital Buzz-icist

Content Writing & Marketing Tips ** Online Buzz Branding

** Digital & Social Media Strategies