Social Media Taboo Topics - What Not to Post

When it comes to what NOT to post on social media, my advice is if you wouldn't say it to your mother's face, then don't post it on your social media! 

To post or not to post - what topics are off limits in social media? It seems like social media has turned into a free-for-all - anything goes...or does it?

Think about how you conduct yourself at an in-person business networking event and apply those same rules to social media.Be professional and courteous. People like to hide behind social media because of the anonymity, but you aren't as anonymous as you think you are!

What are considered 'off limit' topics?

1. Trade secrets and confidential company information - No brainer right?  You would be surprised. Company employees have accidentally 'leaked' confidential information via social media. Review your company's social media policy (if the company has a policy in place) to make sure you follow correct social media protocol. Many companies delegate one representative to handle their social media which is a smart idea!

2. Nasty, negative comments about your boss, employees, customers, etc. - Another no brainer but I see it happen all the time on social media (and people have been fired as a result of said nasty comments).

3. Sex, religion and politics - This is the old stand-by rule but it comes into play with social media as well. However, there is always an exception to that rule - especially if you work in politics, are a rabbi or preacher, and/or a sex therapist. Just use your discretion and always be respectful of other people's opinions and viewpoints. Agree to disagree and be professional!

4. What you ate for breakfast, you had food poisoning for ten days straight, etc. and other mindless, inane topics that share way too much information. - Social media has turned into a haven for drama and another platform for unnecessary gossip. If you are a chef or a restaurant reviewer, food would be an appropriate topic to discuss but save the pointless "way too much information" topics for offline (or better yet, just forget the gossip altogether). The key to social media is to build your credibility. How will you build credibility as a viable expert in your field if you tweet about your daily menu 24,7 or the latest office drama? 

5. Blatant spam/sales pitches - Just don't do it. Don't spam or blatantly sell in your posts. It's really annoying and you will quickly turn off people. Who wants to be known as 'that' annoying spammer that no one wants to friend or follow! 

What are your social media taboo topics that you won't touch with a ten foot pole? 

 

 

 

 

 

Part Two - Why Hotels & Restaurants Don't Use Social Media

Part Two...continued

Ryan Chambers, principal with Adapt Marketing & Design and co-founder of Social Wifi®, tackles the big debate in the hospitality industry. Why don't hotels & restaurants use social media? 

Why are hospitality & service-based businesses still hesitant and/or fearful to use social media? 

RYAN 

Social media and hospitality go hand-in-hand. I think a year or two ago there was still hesitation from a significant part of the industry to avoid social media. It was sort of a ‘wait and see’ mentality. Plus, it was like any other industry. They didn't want to touch a new technology until the critical mass had validated it.

You saw the early adopters - the independent restaurant owners - who needed every single advantage they could get to keep their door opens, then, the larger franchises like Taco Bell.

On the hotel side, your boutique hotels picked up the torch, then your larger hotel brands followed suit.  You see the same thing happening on the food & beverage side now. The hospitality industry, historically, can be one of the slowest turning ships. For decades, decision makers have adopted the classic "if it ain't broke..." mentality. Innovative marketing was not a priority for hotels, partly because they had a number of tentacles touching the consumer on their behalf: travel agents, tourists, business travelers, convention centers, etc.

So with all these opportunities to generate business, the hotel’s Marketing Director or Manager is really just a sales person with a cool title. And that's not a knock on them. It just shows how the organization prioritized certain initiatives.

With restaurants you had the same issue but a little more exaggerated, partly because margins in some cases can be very thin. So when they’re looking at your books every month and they're making money, then there used to be little incentive in their minds to market or to ‘waste time’ on social media.

Then when you add ignorance about a technology and a lack of desire to do anything different, you've got a perfect recipe for stagnation. But there were three important things that kicked the industry in the butt and ultimately changed this mindset. First, the hospitality industry began to notice the social-media-successes from other industries like Entertainment (music especially) and Human Capital (mainly recruiting), and so it began to open their eyes.

Second, they began to feel the effects of the looming recession and when that bad boy hit us, it was like a bully pulling away your chair as you're about to sit. Things were not so predictable anymore - patrons held out, so revenue was shrinking. This meant they had to look at every possible angle and ways to reach out for the sale.

Then finally, we began to see a shift in the workforce - the Millennials and the progressive Gen X's were working together! Talk about an invasion on the old-school's way of doing business! Don't get me wrong, we didn't change a lot of the key business principles, but because on the outside we changed how we wanted companies to do business with us, it inevitably meant that we took these 'new-age' principles into the corporate arena. So now you have an educated, informed, progressive group of marketers who understand, love and live by social media. They not only use social media to ultimately encourage the sale, but to also build brands, engage their audience and participate in what's going on outside the four walls.