5 Ways to Reduce Negative Complaints on Social Media

Happy New Year! This week has been busy for me as I launch into the new year. I'm on a mission this year to include informative content provided by value-added bloggers and marketers. Once again, I share my favorite topic: online reputation management. 

The following free white paper 5 Ways to Reduce Negative Complaints on Social Media & Review Sites by Ryan Chambers, principal/owner of Adapt Marketing & Design, tackles why companies need to stay on top of their online reputation. 


According to PowerReviews.com, 92% of internet users read review sites and 89% of people say that reviews influence their spending decision.

Company policies are often overlooked and this white paper shows why customer service and HR policies are important. Who can afford to have disgruntled former employees write nasty-grams on their company's social media? 


Ryan Chambers, principal of Adapt Marketing & Design, points out that social media marketing goes beyond just blasting out a few tweets.


It's all about engagement, and you need to talk ABOVE the social media noise. "While you can't please everybody, you should try your best!" says Chambers. 


It's more important than ever to stay on top of your online reputation management in 2012 - check out Adapt's white paper for more helpful social media tips! 

When Your Reputation Is On The Line: Are You Prepared for Negative Attacks?

One of my clients recently came to me with a sticky situation that involved negative personal attacks against him from someone he knows. I hate to see ANYONE go through online attacks, but since it happened to one of my clients I felt even more compelled to write about online reputation management again -- one of my favorite topics. In my PR 101 days in college, it was hammered into our brains to always have a contingency plan no matter what. 

How PREPARED are you for negative attacks online? Do you have a plan? 

You can't control what people say about you, but you can stay on top of your online reputation. Unfortunately, there are negative people out there who like to stir the pot. Even if the negative comments they post are false, you need to be alert and prepared.

A word of caution: DO NOT engage in online 'debates' or fire back with personal attacks in retaliation against that person. You just open yourself up for further retaliation and you come across as unprofessional. Also, you never know people's mental status online and it's easy to track down personal information about you and your company. Play it safe. 

As I mentioned in previous posts, if the negative comments cross the line and you aren't sure how to handle the comments, please seek legal counsel. A lawyer can help you further clarify your situation and give you proper legal advice. Refer to the definition of libel below: 

"Libel is defined as the defamation of a person, business, group, product, government, or nation that is made in written or printed words or pictures. In order to be libel, the claim must be in writing, it must be false and the person making it must state or imply that it is factual. In other words, libel means printing or implying something negative as if it were true, when it is not. The publication where the libel occurs is assumed to be read by persons other than the person defamed."