Dawn's Light Movie Email Campaign Hits Big With Twilight Fans

For Twilight fans, there is huge online buzz circulating around their next movie. This is an example of an innovative digital campaign centered around the next Twilight movie, Dawn's Light. 

I love this campaign idea - VERY clever!

"The email was a "wedding invitation" for characters Isabella Marie Swan (Bella Swan) and Edward Anthony Masen Cullen, sent exclusively to Fandango's previous "Twilight" ticket buyers. Fandango says the unusual email promotion was to promote its advance ticket sales, timed to the fictional birthday of Bella Swan." (Source: www.mediapost.com) 

If you are a fiction writer, implement similar marketing ideas. Take on the persona of your characters AND take it beyond email marketing campaigns. 

• Blog from the perspective of your characters. Get inside the head of your characters: is there a special message or information you could pass along in your character's 'voice'? 
• Hire an actor to do a voice-over or shoot a book trailer with your character(s) as the stars. 
• Use creativity and humor to your advantage - entertain and educate! 

Even if you aren't a Twilight fan, you can take a few pages from their marketing campaigns - innovative and creative! 

 

 

 

 

 

8 Easy Email Marketing Tips for Successful Book Promotions

I'm diving into a big book ghostwriting project for the New Year and was reminded of my book publicity and publishing days.  As you think about writing your award-winning ebooks this year, don't forget that marketing your book is JUST as important (if not more!) as writing it.

If you go the self-published route, you are the best person to promote your book. Email campaigns are one of the easiest ways to market your book - especially if you have a viable CRM list. 

1. Define your audience and target your list accordingly - who will benefit from your book? What problems will your book solve for readers?

2. Give them a good reason to BUY your book - introduce yourself and your book in a compelling way. Make sure your email copy is concise and to the point! 

3. Good grammar is everything - double check your typos and use spell check before you blast out the email.

4. Review other New York Times bestseller book campaigns, emails and promotions for helpful hints and ideas.

5. Keep important information ABOVE  the fold or you will lose your readers (and potential sales!) When you keep information at the top half of the page, you are more likely to capture their attention and readers won't opt out.

6. Use a STRONG Call to Action at the end of your email copy - don't give your readers a reason to opt out. You want them to click for more information and BUY your book!

7. Include a book image and your photo to make your email look more friendly and engaging. 

8. Preview the email in text only and HTML before sending out - send yourself a test email to make sure the images aren't distorted and the email reads well (from a visual perspective).

Remember to take advantage of social media to promote your book - another easy way to blast out information about your book!

For more helpful book promotions' tips, please contact me directly - find out more online publicity tips to get you started in the New Year!