Hope you get out and vote today. As a female voter, I feel it's very important that we exercise our right to vote. The suffragettes fought long and hard so women could have the right to vote!
If you live in the U.S., get out there and vote today!
Happy Election Day! Let's use our voices and make that vote count!
Tuesday, November 4, 2014
Friday, August 1, 2014
5 Easy Marketing Tips for Personal Trainers and Fitness Instructors
A fitness business, especially if you are a personal trainer or fitness instructor, can be difficult to market. I'm a Certified Zumba Instructor so I know it can be tough to spread the word about your classes.
These five easy online marketing tips will help you get started with your personal training and fitness business. It doesn't matter if you are a newbie instructor or have years of fitness experience under your belt, you need to jump on board and use online tools and social media to your advantage.
1. Create a Facebook page - First, sign up for Facebook (if you don't have an account) and create a Facebook page. Make sure you don't create a Group. You want to create a professional business page on Facebook. Invite your friends to sign up or pass along to your students and clients who are on Facebook. Make sure you connect to everyone you know but remember don't spam everyone either.
2. Interact on fitness-related Facebook pages - Search for other personal training and fitness sites. For example, if you are a yoga instructor connect with other local yoga networks or instructors in your area. If you work for a gym or fitness center, like their page and ask permission from the owners/managers if you can promote your classes on their page (if they don't market your classes already).
3. Join LinkedIn and start networking - Are you a personal fitness trainer who works exclusively with stressed-out business professionals? Think outside the box. Join LinkedIn and look for groups that are in need of personal training/fitness instructors. It also helps to join industry fitness and health groups on LinkedIn. This is a great way to share and swap marketing ideas. Just remember to be courteous and professional when interacting on LinkedIn groups.
4. Post on Twitter - Twitter is another great social media platform to cross promote your classes and personal training services. Use hashtags, especially if you want to catch the attention of local people who'd be interested in what you have to offer.
5. Search online for guest blogging and interview opportunities - One of the best ways to promote yourself online is to share your fitness expertise. Use social media to network or conduct a Google search to find health and fitness-related guest blogger opportunities. Sign up for Help a Reporter Out. Reporters and freelance writers are always looking for fitness experts for their stories. If you have a specific fitness niche, this will make you even more marketable.
Word-of-mouth marketing will only get you so far so start spreading the word about your fitness business online. Best of luck! If you need more helpful hints and tips, please search my past blog posts that go into more detail about social media marketing and online reputation tips.
Friday, May 2, 2014
Spruce Up Your Brand: Why It's Time to Change Your Office Design & Decor
My mom and I went for much-needed pedicures this week. She told me that the nail salon we frequent completely changed their decor and theme of the salon. I was looking forward to checking out their renovation!
The change was night and day. They went with a relaxing beach/Hawaii theme and it looked amazing. I felt like I was really in a spa instead of a stinky, chemical-smelling run-of-the mill nail joint. Their pedicure chairs are really comfy (love the chair massage!), and the colors and design are very soothing and relaxing. I felt like I went on a short mini-spa-cation. The salon didn't have any personality before but after this updated design renovation, it really boosted their salon's brand and look (complete with new signage).
I work from home so when I have meetings with clients, I usually go to their office or meet them for lunch or coffee. However, if you do have an office space, look around your surroundings right now.
What does your decor and design say about your brand? Is it warm and inviting for your clients and employees? Does it truly reflect your brand's personality?
You don't have to spend thousands of dollars on a brand new office renovation but even a fresh coat of paint could do wonders for the look and feel of your work/office space. If you meet with clients on a regular basis and your office is blah and uninviting, you are sending the completely wrong impression to clients. You want to provide a comfortable space for your clients and your employees. Also, if you and your employees feel comfortable working in a warm, spacious office, I have a strong feeling that your productivity will probably increase!
Check out these additional business/office design tips:
http://www.businessdictionary.com/article/452/office-design-to-foster-innovation/
http://www.houzz.com/photos/home-office
http://ios-inc.com/office-design-tips-to-promote-creativity/
The change was night and day. They went with a relaxing beach/Hawaii theme and it looked amazing. I felt like I was really in a spa instead of a stinky, chemical-smelling run-of-the mill nail joint. Their pedicure chairs are really comfy (love the chair massage!), and the colors and design are very soothing and relaxing. I felt like I went on a short mini-spa-cation. The salon didn't have any personality before but after this updated design renovation, it really boosted their salon's brand and look (complete with new signage).
I work from home so when I have meetings with clients, I usually go to their office or meet them for lunch or coffee. However, if you do have an office space, look around your surroundings right now.
What does your decor and design say about your brand? Is it warm and inviting for your clients and employees? Does it truly reflect your brand's personality?
You don't have to spend thousands of dollars on a brand new office renovation but even a fresh coat of paint could do wonders for the look and feel of your work/office space. If you meet with clients on a regular basis and your office is blah and uninviting, you are sending the completely wrong impression to clients. You want to provide a comfortable space for your clients and your employees. Also, if you and your employees feel comfortable working in a warm, spacious office, I have a strong feeling that your productivity will probably increase!
Check out these additional business/office design tips:
http://www.businessdictionary.com/article/452/office-design-to-foster-innovation/
http://www.houzz.com/photos/home-office
http://ios-inc.com/office-design-tips-to-promote-creativity/
Thursday, April 24, 2014
My Webinar Experience Gone Wrong: How to Blow Up Your Sales Funnel With One Word
Webinar Etiquette 101...and It Doesn't Involve Cuss Words
It's been awhile since I participated in a webinar and thought I'd get back into the saddle and sign up for a digital trends webinar. I won't disclose the company's name because I don't want to give them any publicity whatsoever. The data they were presenting sounded interesting and I'm always doing market research. As a copywriter and content strategist for a boutique marketing agency, I'm always looking to hone my skills and knowledge and stay on top of digital and tech trends.
I received a few reminder emails in my in-box yesterday morning so I thought the webinar was starting right then and there! I hurried to log into the webinar and the "started" button was lit up for the webinar. I assumed that the webinar had already started. As soon as I logged into the webinar, the first thing I heard out of the presenter's mouth was the F bomb. Now this isn't a fly-by-night training company either. They have international offices and their clients include Google and big-name PR agencies. I actually know people who work for these agencies and for Google.
I was completely turned off and disgusted that a professional would use such language in a webinar. I immediately contacted the webinar coordinator via email and told him I was appalled and not to send me any more information about their webinars. I explained that as soon as I logged into the webinar, the only thing I heard was F bombs being dropped. Beyond tacky and completely unprofessional. IF I had a presenter who swore like a truck driver on MY webinar, they would never be asked back.
So the story gets even more interesting...I logged in while they were having a meeting and he was getting his presentation ready. He said it wasn't defensible but he forgot to turn his mic off. Rule #1 when conducting a webinar: turn OFF your mic if you don't want people to hear you OR don't make the webinar go live until the scheduled time!!
I will give the company credit for promptly replying to my email about what happened. The company rep apologized and said they were "mortified." No doubt, they should be mortified...and doing everything they can to repair the damage. They encouraged me to listen to the webinar and assured me that the presenter was professional. I'm not a complete ogre and I know things happen in the heat of the moment so I gave the webinar presenter another chance. I actually was impressed with the webinar and the data presented and even asked a question. Ironically, I was the only one who showed up online for the webinar. I don't know if other people listened in via the phone.
Even though I was annoyed after what transpired, I pride myself on being a consummate professional and I tried to give them the benefit of the doubt. I appreciated the fact that the account manager did his best to smooth things over with me. I was exactly the demographic they needed to target, and I could have been a potential client. "Could" being the key word. I'm not interested in their services anymore!
But here's the kicker of this webinar gone wrong...
This morning I received a recording and slides of the presentation which the VP was nice enough to send me. I couldn't believe he had the gall to PITCH me their training services in that email. Really, you're going to try and peddle your services to me after what happened? What part of "your fellow employee dropped the F bomb and totally offended me" did this company NOT understand?
I thought to myself: this company really can't be THIS disconnected, can they? Obviously, they missed the communication memo with me somewhere. Yes, I gave them positive feedback about the webinar and liked the data but I never said, hey, please send me more information about your services!
After that happened, there is no way on this planet I would ever hire this company to train ME on how to better engage with MY clients via digital and social media strategies. They can't even engage properly with me in a positive way. I feel like I should be training THEM on how NOT to write down-your-throat sales pitches after you piss off a webinar participant. They threw me a bone with a freebie but I don't even care at this point.
This was my first experience with their brand/company and despite their apologies, that lame attempt at a a sales pitch slammed down my throat was the kicker and turned me off completely. I will say it again, and cannot stress this enough when it comes to reputation management and brand marketing. First impressions make a lasting impression and this company made a lasting impression on me...a negative, offensive one that can't be repaired.
It's been awhile since I participated in a webinar and thought I'd get back into the saddle and sign up for a digital trends webinar. I won't disclose the company's name because I don't want to give them any publicity whatsoever. The data they were presenting sounded interesting and I'm always doing market research. As a copywriter and content strategist for a boutique marketing agency, I'm always looking to hone my skills and knowledge and stay on top of digital and tech trends.
I received a few reminder emails in my in-box yesterday morning so I thought the webinar was starting right then and there! I hurried to log into the webinar and the "started" button was lit up for the webinar. I assumed that the webinar had already started. As soon as I logged into the webinar, the first thing I heard out of the presenter's mouth was the F bomb. Now this isn't a fly-by-night training company either. They have international offices and their clients include Google and big-name PR agencies. I actually know people who work for these agencies and for Google.
I was completely turned off and disgusted that a professional would use such language in a webinar. I immediately contacted the webinar coordinator via email and told him I was appalled and not to send me any more information about their webinars. I explained that as soon as I logged into the webinar, the only thing I heard was F bombs being dropped. Beyond tacky and completely unprofessional. IF I had a presenter who swore like a truck driver on MY webinar, they would never be asked back.
So the story gets even more interesting...I logged in while they were having a meeting and he was getting his presentation ready. He said it wasn't defensible but he forgot to turn his mic off. Rule #1 when conducting a webinar: turn OFF your mic if you don't want people to hear you OR don't make the webinar go live until the scheduled time!!
I will give the company credit for promptly replying to my email about what happened. The company rep apologized and said they were "mortified." No doubt, they should be mortified...and doing everything they can to repair the damage. They encouraged me to listen to the webinar and assured me that the presenter was professional. I'm not a complete ogre and I know things happen in the heat of the moment so I gave the webinar presenter another chance. I actually was impressed with the webinar and the data presented and even asked a question. Ironically, I was the only one who showed up online for the webinar. I don't know if other people listened in via the phone.
Even though I was annoyed after what transpired, I pride myself on being a consummate professional and I tried to give them the benefit of the doubt. I appreciated the fact that the account manager did his best to smooth things over with me. I was exactly the demographic they needed to target, and I could have been a potential client. "Could" being the key word. I'm not interested in their services anymore!
But here's the kicker of this webinar gone wrong...
This morning I received a recording and slides of the presentation which the VP was nice enough to send me. I couldn't believe he had the gall to PITCH me their training services in that email. Really, you're going to try and peddle your services to me after what happened? What part of "your fellow employee dropped the F bomb and totally offended me" did this company NOT understand?
I thought to myself: this company really can't be THIS disconnected, can they? Obviously, they missed the communication memo with me somewhere. Yes, I gave them positive feedback about the webinar and liked the data but I never said, hey, please send me more information about your services!
After that happened, there is no way on this planet I would ever hire this company to train ME on how to better engage with MY clients via digital and social media strategies. They can't even engage properly with me in a positive way. I feel like I should be training THEM on how NOT to write down-your-throat sales pitches after you piss off a webinar participant. They threw me a bone with a freebie but I don't even care at this point.
This was my first experience with their brand/company and despite their apologies, that lame attempt at a a sales pitch slammed down my throat was the kicker and turned me off completely. I will say it again, and cannot stress this enough when it comes to reputation management and brand marketing. First impressions make a lasting impression and this company made a lasting impression on me...a negative, offensive one that can't be repaired.
Friday, April 11, 2014
Why the Hard Sales Pitch Doesn't Always Work in Email Campaigns
I have recently opted out of many email lists as a result of spamming and hard sales pitches 24, 7. There is one reason I stay connected and subscribe to lists - for helpful information that's going to make MY life better. I'm not saying you can't throw in a sales pitch once in awhile or share a discount or deal, but I'm over the "in-your-face-buy-my-crap" emails. I also see this approach on social media as well, which has really turned me off to LinkedIn recently.
I know, I know. You've been told by an email marketing/lead generation "expert" that you need to reel prospects into your sales funnel by getting them to sign up for your emails. Yes, you want qualified subscribers but the fastest way for them to unsubscribe is to blast them with a hard sales pitch email. I recently signed up for an email list and then automatically unsubscribed when the first email I received was a blatant sales pitch for their product. They didn't even have the decency to send m an introductory email thanking me for signing up to their list. Thanks but NO thanks!
As a copywriter, I write a lot email campaign copy. While there is a sales and marketing "edge" to email copy, my campaigns don't bombard subscribers with useless information or sales pitches 24,7. While you don't want to give away freebies all the time, you need to find a balance in your emails between a "soft" sale approach while providing and sharing helpful information.
Here are some of the biggest mistakes people make when developing email campaigns:
1. "Blah" email capture forms with no calls to action - Your capture forms need to "wow" prospects so steer clear of generic template forms. If you don't ask people to directly sign up/subscribe (your call to action), forget about people signing up for your emails.
2. Don't lie or make false claims in your email campaigns. That seems like a no-brainer but even a slight exaggeration can turn people off and your subscribers aren't stupid. How many times have you received "scam" sounding emails? They read something like this: Are you a stay-at-home mom? YOU can make THOUSANDS of dollars each month by working from the comfort of your own home! Don't make promises you can't keep.
3. Don't harass people EVERY day with emails. This is another given but you'd be surprised how many people get overzealous with information overload. Ask your subscribers how many times they want to receive emails and honor that request. Also, subscribers can report you as a spammer if you send out too many emails at one time.
4. Be transparent and tell them who you are! People don't trust unknown email senders. It's important to identify your company name in the "from" email section when you blast out emails to lists. Also, personalize your email greetings as much as you can. If you come across sounding generic and canned, people will unsubscribe and possibly block and report your email as spam.
Before you send emails to your lists, think strategically and remember that the hard sales approach might be the very reason why you are losing customers!
I know, I know. You've been told by an email marketing/lead generation "expert" that you need to reel prospects into your sales funnel by getting them to sign up for your emails. Yes, you want qualified subscribers but the fastest way for them to unsubscribe is to blast them with a hard sales pitch email. I recently signed up for an email list and then automatically unsubscribed when the first email I received was a blatant sales pitch for their product. They didn't even have the decency to send m an introductory email thanking me for signing up to their list. Thanks but NO thanks!
As a copywriter, I write a lot email campaign copy. While there is a sales and marketing "edge" to email copy, my campaigns don't bombard subscribers with useless information or sales pitches 24,7. While you don't want to give away freebies all the time, you need to find a balance in your emails between a "soft" sale approach while providing and sharing helpful information.
Here are some of the biggest mistakes people make when developing email campaigns:
1. "Blah" email capture forms with no calls to action - Your capture forms need to "wow" prospects so steer clear of generic template forms. If you don't ask people to directly sign up/subscribe (your call to action), forget about people signing up for your emails.
2. Don't lie or make false claims in your email campaigns. That seems like a no-brainer but even a slight exaggeration can turn people off and your subscribers aren't stupid. How many times have you received "scam" sounding emails? They read something like this: Are you a stay-at-home mom? YOU can make THOUSANDS of dollars each month by working from the comfort of your own home! Don't make promises you can't keep.
3. Don't harass people EVERY day with emails. This is another given but you'd be surprised how many people get overzealous with information overload. Ask your subscribers how many times they want to receive emails and honor that request. Also, subscribers can report you as a spammer if you send out too many emails at one time.
4. Be transparent and tell them who you are! People don't trust unknown email senders. It's important to identify your company name in the "from" email section when you blast out emails to lists. Also, personalize your email greetings as much as you can. If you come across sounding generic and canned, people will unsubscribe and possibly block and report your email as spam.
Before you send emails to your lists, think strategically and remember that the hard sales approach might be the very reason why you are losing customers!
Wednesday, April 2, 2014
Five Helpful Tax Tips for Newbie Freelancers & Contractors
It's that time of year again! Taxes -- that dreaded T word that's due on April 15 - 13 days and counting! As a self-employed contractor or freelancer, this is the time of year when we hunt for receipts and pray to the IRS gods that we have all our ducks in a row (or maybe that's just me!)
I'm not a tax expert by any means. However, as a freelance copywriter and consultant, I've learned a few tricks over the years when filing my taxes. Some freelancers (especially writers) think that because they don't make a lot of money, they don't have to pay taxes. Even if you freelance on the side and have a 9-5 day job, you still have to claim income earned. Here are a few step-by-step tips for newbies.
#1 Fill out the Schedule C - Form 1040, Profit or Loss from Business (Sole Proprietorship). If you contracted with a company this year and they paid you $600/yearly, the company (by law) has to send you a 1099-MISC form. If you did not receive a 1099, remember to claim all income earned on your Schedule C. You can also use the Schedule C-EZ form but specific criteria applies (i.e. if you don't have employees, expenses are under $5000, no home office deduction, etc.) You can find out everything you need to know about business taxes on the IRS website.
#2 If you can help it, don't fill out forms by hand. It really, really helps (and saves you a LOT of time) to use an online tax preparation program or a tax software program such as Turbo Tax. My taxes are fairly straightforward so I use an easy online prep program called Free Tax USA. There is a small fee to electronically file state taxes but electronic federal filing is free. You can also set up auto deposit. This makes it really easy to get your tax return deposited into your bank account and/or if you have to pay taxes.
#3 Don't forgot to claim ALL expenses. Business expenses include: travel mileage, food/business lunches, coffee meetings, business trainings and seminars (both offline and online), equipment (i.e. that new iPhone you bought this year for business), etc. Claim as many expenses and deductions as you can. If you aren't sure what you can or cannot claim, ask a CPA. Hopefully, you saved all receipts. Keep your receipts organized, especially if you have to work with a CPA. You will need to save your receipts as proof of your business expenses.
#4 Carefully review your taxes before you submit them. The IRS will kick back your forms if there is an error which delays the filing process. Even if you file for an extension, you still need to pay your estimated taxes by the April 15 deadline. If you don't file by that date, you will be penalized. The great thing about online tax prep programs is that they catch the errors for you so you can go back and correct them before filing. After you file, make sure to keep hard copies (or PDFs on your computer) of your returns. You must keep these copies for your records. According to the IRS: Keep records for 3 years from the date you filed your original return or 2 years from the date you paid the tax, whichever is later.You file a claim for a loss from worthless securities or bad debt deduction; keep records for 7 years.
#5 Hire a licensed CPA to assist you - especially if you don't have time or your taxes are complicated. Also, the IRS has a lot of helpful tips and information on their site for contractors and self-employed business owners.
If you file electronically, make sure to sign your state tax form and keep ALL hard copies in a file folder/cabinet in a safe location. Some business professionals put their tax information in a fire-proof safe which is a smart idea.
May the force be with you and many happy Tax Returns! :)
For California residents, check out:
https://www.ftb.ca.gov/index.shtml?disabled=true
More helpful tax prep links:
http://www.irs.gov/Businesses/Small-Businesses-&-Self-Employed
http://taxes.about.com/od/taxsoftware/tp/taxsoftware.htm
http://www.sba.gov/category/navigation-structure/starting-managing-business/starting-business/establishing-business/taxes
http://www.huffingtonpost.com/jamie-sutherland/last-minute-tax-tips-for-_1_b_5072966.html
I'm not a tax expert by any means. However, as a freelance copywriter and consultant, I've learned a few tricks over the years when filing my taxes. Some freelancers (especially writers) think that because they don't make a lot of money, they don't have to pay taxes. Even if you freelance on the side and have a 9-5 day job, you still have to claim income earned. Here are a few step-by-step tips for newbies.
#1 Fill out the Schedule C - Form 1040, Profit or Loss from Business (Sole Proprietorship). If you contracted with a company this year and they paid you $600/yearly, the company (by law) has to send you a 1099-MISC form. If you did not receive a 1099, remember to claim all income earned on your Schedule C. You can also use the Schedule C-EZ form but specific criteria applies (i.e. if you don't have employees, expenses are under $5000, no home office deduction, etc.) You can find out everything you need to know about business taxes on the IRS website.
#2 If you can help it, don't fill out forms by hand. It really, really helps (and saves you a LOT of time) to use an online tax preparation program or a tax software program such as Turbo Tax. My taxes are fairly straightforward so I use an easy online prep program called Free Tax USA. There is a small fee to electronically file state taxes but electronic federal filing is free. You can also set up auto deposit. This makes it really easy to get your tax return deposited into your bank account and/or if you have to pay taxes.
#3 Don't forgot to claim ALL expenses. Business expenses include: travel mileage, food/business lunches, coffee meetings, business trainings and seminars (both offline and online), equipment (i.e. that new iPhone you bought this year for business), etc. Claim as many expenses and deductions as you can. If you aren't sure what you can or cannot claim, ask a CPA. Hopefully, you saved all receipts. Keep your receipts organized, especially if you have to work with a CPA. You will need to save your receipts as proof of your business expenses.
#4 Carefully review your taxes before you submit them. The IRS will kick back your forms if there is an error which delays the filing process. Even if you file for an extension, you still need to pay your estimated taxes by the April 15 deadline. If you don't file by that date, you will be penalized. The great thing about online tax prep programs is that they catch the errors for you so you can go back and correct them before filing. After you file, make sure to keep hard copies (or PDFs on your computer) of your returns. You must keep these copies for your records. According to the IRS: Keep records for 3 years from the date you filed your original return or 2 years from the date you paid the tax, whichever is later.You file a claim for a loss from worthless securities or bad debt deduction; keep records for 7 years.
#5 Hire a licensed CPA to assist you - especially if you don't have time or your taxes are complicated. Also, the IRS has a lot of helpful tips and information on their site for contractors and self-employed business owners.
If you file electronically, make sure to sign your state tax form and keep ALL hard copies in a file folder/cabinet in a safe location. Some business professionals put their tax information in a fire-proof safe which is a smart idea.
May the force be with you and many happy Tax Returns! :)
For California residents, check out:
https://www.ftb.ca.gov/index.shtml?disabled=true
More helpful tax prep links:
http://www.irs.gov/Businesses/Small-Businesses-&-Self-Employed
http://taxes.about.com/od/taxsoftware/tp/taxsoftware.htm
http://www.sba.gov/category/navigation-structure/starting-managing-business/starting-business/establishing-business/taxes
http://www.huffingtonpost.com/jamie-sutherland/last-minute-tax-tips-for-_1_b_5072966.html
Monday, February 24, 2014
Social Media Marketing for Cat Lovers: Jackson Galaxy & The Power of Online Product Reviews
As a marketer, I always scour reviews online before I purchase any product or service. However, I seem to find more and more legitimate product reviews through Facebook pages. I'm an animal lover and love my kitties! I have an older rescue cat who has been having some health issues, specifically skin and allergy problems. She's been in and out of the vet for other health problems, including a pricey dental cleaning. She's been itching and biting her fur a lot which has worried me so I went right to the source, the Cat Daddy himself, Jackson Galaxy. Jackson is an awesome animal behaviorist who appears on the Animal Channel ("My Cat From Hell" show). I follow his Facebook page and check out his page for helpful hints about cats, especially concerning cat health issues. As a result, I stumbled upon his natural holistic health products that cat owners really praised. Wow, their personal product testimonials really caught my attention! Jackson merely posted a link to his Spiritual Essence products on his Facebook page. His fans couldn't say enough great things about a particular product (the one I ended up purchasing).
I'm not trying to talk you into using natural health products (a very personal decision) for your pets, but my story shows that online product reviews and testimonials are powerful tools. Testimonials from your fans base/customers can easily help you market services and products - without really trying.
As a result of the rave reviews and browsing through the site (a holistic DMV/vet and Jackson created the product line together so there is a medical/vet backing to the products), I bought two of his natural remedies for my rescue cat, fluffy Blue Eyes. Why did I buy these particular products, especially when there are tons of other brands and cat health remedies I could buy? Because of his active Facebook page AND the genuine testimonials/rave reviews from every day cat owners like myself who are experiencing the same health/skin allergy issues with their cats. My kitty is a "senior" cat so it was even more comforting to know that these cat owners have found success with his products. Yes, I paid more than I normally would but as someone who personally believes in the power of holistic remedies, I feel it's well-worth the investment if it's a good product AND helps my cat feel better.
The moral of the marketing story? If you have a loyal fan base on your social media and they love your products/services, let your fans do the talking (and the reviewing of your products and services) for you. Obviously, Jackson Galaxy has a HUGE following from cat lovers and owners from around the world BUT my personal experience shows the strength of his brand. People trust and believe in his cat/animal behavior advice, knowledge and his products. Jackson Galaxy is another example of a successful branding and marketing story!
I'm anxiously awaiting the arrival of Jackson's products and hopefully, the remedies do the trick for itchy, scratchy Blue Eyes! :)
I'm not trying to talk you into using natural health products (a very personal decision) for your pets, but my story shows that online product reviews and testimonials are powerful tools. Testimonials from your fans base/customers can easily help you market services and products - without really trying.
As a result of the rave reviews and browsing through the site (a holistic DMV/vet and Jackson created the product line together so there is a medical/vet backing to the products), I bought two of his natural remedies for my rescue cat, fluffy Blue Eyes. Why did I buy these particular products, especially when there are tons of other brands and cat health remedies I could buy? Because of his active Facebook page AND the genuine testimonials/rave reviews from every day cat owners like myself who are experiencing the same health/skin allergy issues with their cats. My kitty is a "senior" cat so it was even more comforting to know that these cat owners have found success with his products. Yes, I paid more than I normally would but as someone who personally believes in the power of holistic remedies, I feel it's well-worth the investment if it's a good product AND helps my cat feel better.
The moral of the marketing story? If you have a loyal fan base on your social media and they love your products/services, let your fans do the talking (and the reviewing of your products and services) for you. Obviously, Jackson Galaxy has a HUGE following from cat lovers and owners from around the world BUT my personal experience shows the strength of his brand. People trust and believe in his cat/animal behavior advice, knowledge and his products. Jackson Galaxy is another example of a successful branding and marketing story!
I'm anxiously awaiting the arrival of Jackson's products and hopefully, the remedies do the trick for itchy, scratchy Blue Eyes! :)
Monday, February 3, 2014
Justin Bieber Is Not Newsworthy: Why Twitter Isn't Relevant Anymore
Justin Bieber has been in a lot of hot water lately, but is the Biebs really considered newsworthy? With everything else happening in this world, our crazy weather, etc., my vote is NO! This New York Times article agrees that Twitter isn't about the most important and relevant news anymore. Justin Bieber is definitely NOT considered relevant (big shocker):
Is Twitter really a popularity contest that feed people's inflated egos, and gives them personal validation through "likes"? My vote is a resounding yes. This applies to Facebook as well. Social media is a valuable marketing tool, in my opinion, but some people view and use social media as their own shallow beauty/popularity contest. And that gets old fast.
Do you use Twitter as a social media marketing platform? Do you think that Twitter has gone down the tubes?
According to the article, Twitter really isn't about how many followers you have anymore:"But by far, the most common refrain was something like this: “Why is this news??”The simplest answer is that it wasn’t — at least not the most important news happening on that particular day. But Twitter isn’t really about the most important thing anymore — it stopped being about relevancy a long time ago. Twitter seems to have reached a turning point, a phase in which its contributors have stopped trying to make the service as useful as possible for the crowd, and are instead trying to distinguish themselves from one another. It’s less about drifting down the stream, absorbing what you can while you float, and more about trying to make the flashiest raft to float on, gathering fans and accolades as you go."
"What does matter, however, is how many people notice you, either through retweets, favorites or the holy grail, a retweet by someone extremely well known, like a celebrity. That validation that your contribution is important, interesting or worthy is enough social proof to encourage repetition."This article makes me wonder what's in store for Twitter's future, and social media in general. Will the "tweeting" novelty eventually wear off for the average social media user? Obviously, tweeting is still going strong. Celebrities are always getting in trouble for posting nasty tweets and "questionable" selfies on their Twitter. Is it all just a big publicity stunt these days, especially for celebs and those in the limelight?
Is Twitter really a popularity contest that feed people's inflated egos, and gives them personal validation through "likes"? My vote is a resounding yes. This applies to Facebook as well. Social media is a valuable marketing tool, in my opinion, but some people view and use social media as their own shallow beauty/popularity contest. And that gets old fast.
Do you use Twitter as a social media marketing platform? Do you think that Twitter has gone down the tubes?
Monday, January 27, 2014
5 Outsourcing Tips: How to Effectively Communicate & Work With Contractors and Freelancers
As a freelance copywriter, many times I work with clients who just don't have any idea what they want or need when it comes to their writing objectives. In the copywriting and design world, these strategic instructions are called "creative directives." However, that doesn't mean it's impossible to figure out my clients' needs or wants. I just completed a fast turn-around project, and it was a new industry that was unfamiliar to me. However, the project flowed smoothly and I was able to complete the project quickly. It also helped that it was a former colleague. Since we worked together in the past, we knew each other's work ethic and are both very detail-oriented.
Last year, I took on an outsourced blogging project for a copywriter friend, and it was a seamless project as well. Why were these projects successful? Because they were both very clear with directives and what I needed to do. The blogging project involved a lot of research (also, it was another industry that wasn't familiar territory), and the article angles were very specific. I also work for a fast-paced marketing & design agency with multiple projects and clients. Everyone involved in the project needs to be on the same page in order for projects to succeed, and to make our clients happy.
Even if your project is challenging, that doesn't mean it's impossible to get what you need/want from the contractor. If you have outsourced projects or plan to work with contractors and/or freelancers in the future, here are 5 outsourcing tips you need to know BEFORE hiring independent contractors.
1. Do not expect the contractor/freelancer to read your mind. You need to have somewhat of an idea as to what you want.That's the purpose behind holding initial strategic planning consultations, phone interviews/meetings, etc. For example, don't approach a web developer with: "I need a new website by next month." Why do you need a new website? What's the purpose/objective of your website? Don't answer with the standard "I want more clients, make more money, etc." Who doesn't want to have new clients and make more money? Don't be vague. Be specific about your project goals. Also, don't forget to communicate on a regular basis with your contractors. If you aren't an email person, let the contractor know up front that you would rather talk to them via phone or Skype, etc. or vice versa. Establish SPECIFIC project details from the very start! Contractors aren't mind readers - that's not their job. If you don't understand something, don't be afraid to clarify and ask questions (even if you think they are silly!) Remember to answer contractors' questions in a timely manner. If the contractor has to wait for you to answer their questions, remember that delay holds up YOUR project and THEIR deadlines.
2. Put everything in writing from the very beginning and don't proceed until you have a signed contractual agreement. After sending you a proposal/quote and when you agree to the project details, the contractor usually draws up the contract. However, you can also create your own contract for them to sign. In the contract, outline (point-by-point) the details of the project, fees/rates, and your directives (goals, objectives, etc.). If you are working with multiple contractors on one big project, include a project plan and clearly outline each players' roles, deadlines, etc. in the project. It's important that everyone involved knows what's going on with the project--the left hand needs to talk to the right!
Make sure to include a clause in your contract that states you can "kill" the project at any time and dissolve the contract. Sometimes what looks good on paper doesn't translate in the real world. As a copywriter, I pride myself on completing projects on deadline and communicating effectively - and on a regular basis - with my clients via email, phone, text, and Skype. However, not every freelancer out there is ethical or even qualified. Carefully vet contractors before you hire them, and ask for testimonials and professional references. You want to have an "out" if the contractor just can't meet your goals and/or you have a personality conflict. You will still need to pay a contractor for ALL completed work up until the point you dissolve the contract. If you ever run into a bind with a contract dispute, consult an attorney for assistance.
3. What you see is what you get...or expect to pay more money. If you change your mind about the direction of your project and decide you want a different website design (and the website is in the final stages of completion), be prepared to start from scratch. Most contractors/freelancers are flexible with changes mid-stream (dependent upon contractual agreements), but time is money for independent contractors. If the project is near completion and you decide you want to create a new concept/idea, then you're looking at a brand new project strategy which means a new budget and contract. This seems like a no-brainer, but I've experienced this issue first-hand and it happens quite often.
4. Leave your ego at the door. Don't pretend or think you know MORE than the contractor you hired. This can turn into a nightmare. I actually "fired" clients for this very reason. It works both way. An unhappy contractor can immediately dissolve the contract with you as well. There is a reason you hire a professional that knows more than you do. Let them do their job, and don't be micro-manager or a know-it-all. Obviously, if the contractor gives you a smoke and mirror show and has no clue as to what they're doing, you have a legitimate reason to fire them and hire a more qualified person.
5. Heartfelt compliments and rockin' testimonials don't hurt either. Freelancers and contractors find a lot of their business through word-of-mouth, so if you are pleased with their work please let them know (and let others know too). Testimonials and good references are a huge selling point for independent contractors. Also, if you have it within your means/budget, throwing a few extra dollars their way for a job well done doesn't hurt either. If you need this contractor's services in the future, this is a great way to establish rapport and a solid working relationship. A small bonus is always nice, but even a simple thank you and heartfelt compliments can go a long way.
Last year, I took on an outsourced blogging project for a copywriter friend, and it was a seamless project as well. Why were these projects successful? Because they were both very clear with directives and what I needed to do. The blogging project involved a lot of research (also, it was another industry that wasn't familiar territory), and the article angles were very specific. I also work for a fast-paced marketing & design agency with multiple projects and clients. Everyone involved in the project needs to be on the same page in order for projects to succeed, and to make our clients happy.
Even if your project is challenging, that doesn't mean it's impossible to get what you need/want from the contractor. If you have outsourced projects or plan to work with contractors and/or freelancers in the future, here are 5 outsourcing tips you need to know BEFORE hiring independent contractors.
1. Do not expect the contractor/freelancer to read your mind. You need to have somewhat of an idea as to what you want.That's the purpose behind holding initial strategic planning consultations, phone interviews/meetings, etc. For example, don't approach a web developer with: "I need a new website by next month." Why do you need a new website? What's the purpose/objective of your website? Don't answer with the standard "I want more clients, make more money, etc." Who doesn't want to have new clients and make more money? Don't be vague. Be specific about your project goals. Also, don't forget to communicate on a regular basis with your contractors. If you aren't an email person, let the contractor know up front that you would rather talk to them via phone or Skype, etc. or vice versa. Establish SPECIFIC project details from the very start! Contractors aren't mind readers - that's not their job. If you don't understand something, don't be afraid to clarify and ask questions (even if you think they are silly!) Remember to answer contractors' questions in a timely manner. If the contractor has to wait for you to answer their questions, remember that delay holds up YOUR project and THEIR deadlines.
2. Put everything in writing from the very beginning and don't proceed until you have a signed contractual agreement. After sending you a proposal/quote and when you agree to the project details, the contractor usually draws up the contract. However, you can also create your own contract for them to sign. In the contract, outline (point-by-point) the details of the project, fees/rates, and your directives (goals, objectives, etc.). If you are working with multiple contractors on one big project, include a project plan and clearly outline each players' roles, deadlines, etc. in the project. It's important that everyone involved knows what's going on with the project--the left hand needs to talk to the right!
Make sure to include a clause in your contract that states you can "kill" the project at any time and dissolve the contract. Sometimes what looks good on paper doesn't translate in the real world. As a copywriter, I pride myself on completing projects on deadline and communicating effectively - and on a regular basis - with my clients via email, phone, text, and Skype. However, not every freelancer out there is ethical or even qualified. Carefully vet contractors before you hire them, and ask for testimonials and professional references. You want to have an "out" if the contractor just can't meet your goals and/or you have a personality conflict. You will still need to pay a contractor for ALL completed work up until the point you dissolve the contract. If you ever run into a bind with a contract dispute, consult an attorney for assistance.
3. What you see is what you get...or expect to pay more money. If you change your mind about the direction of your project and decide you want a different website design (and the website is in the final stages of completion), be prepared to start from scratch. Most contractors/freelancers are flexible with changes mid-stream (dependent upon contractual agreements), but time is money for independent contractors. If the project is near completion and you decide you want to create a new concept/idea, then you're looking at a brand new project strategy which means a new budget and contract. This seems like a no-brainer, but I've experienced this issue first-hand and it happens quite often.
4. Leave your ego at the door. Don't pretend or think you know MORE than the contractor you hired. This can turn into a nightmare. I actually "fired" clients for this very reason. It works both way. An unhappy contractor can immediately dissolve the contract with you as well. There is a reason you hire a professional that knows more than you do. Let them do their job, and don't be micro-manager or a know-it-all. Obviously, if the contractor gives you a smoke and mirror show and has no clue as to what they're doing, you have a legitimate reason to fire them and hire a more qualified person.
5. Heartfelt compliments and rockin' testimonials don't hurt either. Freelancers and contractors find a lot of their business through word-of-mouth, so if you are pleased with their work please let them know (and let others know too). Testimonials and good references are a huge selling point for independent contractors. Also, if you have it within your means/budget, throwing a few extra dollars their way for a job well done doesn't hurt either. If you need this contractor's services in the future, this is a great way to establish rapport and a solid working relationship. A small bonus is always nice, but even a simple thank you and heartfelt compliments can go a long way.
Monday, January 13, 2014
The Power of Social Media: How Facebook Helped Solve a Crime
I watched a local news segment on Saturday night about a local businesswoman in Sacramento, Calif. who sells hand crafted artisanal ice cream (Popcycle Creamery) and how her custom bike was stolen, despite it being locked up in a secure location. It was disheartening as the bicycle is used as part of her cart/business, and I felt so bad for her (since this is how she generates her income). One of my friends posted on Facebook to keep an eye out for her bike, and even though I don't live in Sacramento anymore I wanted to follow the story and show my support.
There's a happy ending to her story as her bike was recovered yesterday (luckily, with minimal damage and it's still in good shape to ride) - THANKS to the power of social media and local Sacramento law enforcement!
When you start to become frustrated with social media and think it's a waste of time, think again. Because of social media, a crime was solved and this woman can now return to selling her yummy ice cream.
This is from Popcycle Creamery's Facebook page:
There's a happy ending to her story as her bike was recovered yesterday (luckily, with minimal damage and it's still in good shape to ride) - THANKS to the power of social media and local Sacramento law enforcement!
When you start to become frustrated with social media and think it's a waste of time, think again. Because of social media, a crime was solved and this woman can now return to selling her yummy ice cream.
This is from Popcycle Creamery's Facebook page:
"Good morning POP peeps! I just want to send a special thanks to CBS Sacramento and Sacramento Police Department for their vital roles in recovering my POPcycle!
On Sunday afternoon, 2 officers were in the Del Paso Heights neighborhood taking care of business and one of the officers spotted the POPcycle sitting abandoned in an alley. He recognized the bike from the news segment done on Saturday evening. The other officer recognized it from a Facebook post Cross Fit West Sac on Saturday. The power of social media - wowza!
The thief gave her a few bumps and bruises -- they took the pedals, the seat, the lights, cup holder -- but otherwise the POPcycle is in good shape and will be happy to get a little cosmetic make over on these few items. I am just so thankful that the bike itself was not damaged. She will be getting a good bath and should be rolling soon -- for now she is taking a little rest in a secure undisclosed location,
Although the experience of having it stolen was a bummer -- the amount of love, support and sharing of my story has far outweighed the sadness I felt upon discovering my girl was gone. THANK YOU! Keep on pedalin' - never give up!
p.s. for some reason the post won't let me tag CBS, Sac PD or Cross Fit West Sac - you all have ice cream on the house coming at you!"
On Sunday afternoon, 2 officers were in the Del Paso Heights neighborhood taking care of business and one of the officers spotted the POPcycle sitting abandoned in an alley. He recognized the bike from the news segment done on Saturday evening. The other officer recognized it from a Facebook post Cross Fit West Sac on Saturday. The power of social media - wowza!
The thief gave her a few bumps and bruises -- they took the pedals, the seat, the lights, cup holder -- but otherwise the POPcycle is in good shape and will be happy to get a little cosmetic make over on these few items. I am just so thankful that the bike itself was not damaged. She will be getting a good bath and should be rolling soon -- for now she is taking a little rest in a secure undisclosed location,
Although the experience of having it stolen was a bummer -- the amount of love, support and sharing of my story has far outweighed the sadness I felt upon discovering my girl was gone. THANK YOU! Keep on pedalin' - never give up!
p.s. for some reason the post won't let me tag CBS, Sac PD or Cross Fit West Sac - you all have ice cream on the house coming at you!"
Thursday, January 9, 2014
Smart Tech is Top Online Marketing Trend for 2014
Sorry for the absence. I'm back in time to kick off the New Year with the hottest online marketing trends for 2014.
The 2014 marketing prediction articles are circulating right and left this week. This article by Entrepreneur listed the top 10 hottest trends for the upcoming year. Smart objects take the number two spot on their list. It seems like smart technology took 2013 by storm with companies launching their latest and greatest mobile device, tablet, etc. We saw the launch of the iPhone 5 this year and Apple has announced they will launch their iPhone 6 in the fall.
Technology seems to be leaning towards sci-fi trends such as watches that double as a computer/smart phone. One of the latest trends is Google Glass. Last year, Google launched these funky wearable glasses (which look like space age sunglasses) that double as a basic computer. Google is expected to launch a better and more improved (and less expensive) version this year, but it's not expected to be released until May.
Other hot tech trends that will help online marketers target the mobile/smart crowd:
Keep "smart objects" in mind when developing your online marketing strategy this year. Make sure that your online marketing campaigns and content read well and look good on mobile/smart devices. Build websites that are mobile and user-friendly, and understand how your smart tech audiences think and act. They are busy and on-the-go, and they want information that's quickly accessible. Also, make sure to get on board with a smart device - yes, it's time to get rid of that outdated flip phone and join the 21st century.
Wishing you much success & prosperity in 2014!
-Therese
The 2014 marketing prediction articles are circulating right and left this week. This article by Entrepreneur listed the top 10 hottest trends for the upcoming year. Smart objects take the number two spot on their list. It seems like smart technology took 2013 by storm with companies launching their latest and greatest mobile device, tablet, etc. We saw the launch of the iPhone 5 this year and Apple has announced they will launch their iPhone 6 in the fall.
Technology seems to be leaning towards sci-fi trends such as watches that double as a computer/smart phone. One of the latest trends is Google Glass. Last year, Google launched these funky wearable glasses (which look like space age sunglasses) that double as a basic computer. Google is expected to launch a better and more improved (and less expensive) version this year, but it's not expected to be released until May.
Other hot tech trends that will help online marketers target the mobile/smart crowd:
- iPhones & iPads will have bigger displays
- Smartwatches
- Smartphones to be improved with better high-resolution & curved displays
Keep "smart objects" in mind when developing your online marketing strategy this year. Make sure that your online marketing campaigns and content read well and look good on mobile/smart devices. Build websites that are mobile and user-friendly, and understand how your smart tech audiences think and act. They are busy and on-the-go, and they want information that's quickly accessible. Also, make sure to get on board with a smart device - yes, it's time to get rid of that outdated flip phone and join the 21st century.
Wishing you much success & prosperity in 2014!
-Therese
Subscribe to:
Posts (Atom)