Tuesday, July 13, 2010

Mobile Marketing - The Power of Text Messages

I recently took a breather and have enjoyed a few vacations recently. At the airport, I noticed that a LOT of people were using mobile devices to check their email or to update their Facebook (not to mention my friends and family members who are iPhone and Blackberry addicts!)

Like my fellow travelers, I probably use text messaging far more than my email these days and makes running my life and business a lot easier!

As I thought about HOW many people use a cell phone with text features, I realized that if businesses really want to capture live audiences, then mobile marketing is the way to go these days! 

As the world goes "mobile," it makes sense to incorporate mobile marketing campaigns into your marketing and promotions strategies. 

Benefits of mobile marketing include:

- Quickly reaches a HUGE global audience 

- Mobile users respond faster to text messages compared to standard email campaigns 

- Use mobile marketing to blast out special deals and giveaways (especially if you are in the sales and/or retail industry!)

- Cost-effective and efficient - you don't have to break the bank to implement mobile marketing.

It also helps to stay on top of the latest technology trends and mobile apps (the iPhone comes out with new apps daily!) 

Happy Texting! 

Therese Pope, Copywriter/Content Developer & Digital Buzz-icist

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** Digital & Social Media Strategies